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Story summary
- In 2025, more than half of Instagram ads ran in Reels, up from 35% in 2024.
- Reels accounted for 46% of time spent on Instagram, up from 37%.
- The shift boosts engagement and ad revenue potential, though monetization lags behind the main feed.
- Meta CEO Mark Zuckerberg announced Instagram and Facebook Reels surpassed a $50 billion annual run rate, with further growth expected in Meta's upcoming financial report.
