1 of 1
Story summary
- U.S. President Donald Trump’s tariffs are driving price changes at Amazon, according to Amazon CEO Andy Jassy at Davos.
- Amazon had pre-purchased inventory to blunt tariff impacts, which has been depleted, causing price rises.
- Sellers face a choice: pass costs to consumers or absorb them to sustain demand, Jassy said.
- He noted retail margins remain thin, making cost absorption difficult and signaling a shift from earlier minimal-price claims.
