Story perspectives
Japan's Tourism Surges Despite Decline in Chinese Visitors
1/20/2026
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Story summary
- Japan's tourism spending reached a record 9.5 trillion yen in December 2025, despite a 45% decline in visitors from China.
- Total tourist arrivals in December were 3.6 million, contributing to 42.7 million in 2025.
- This growth signals diversification away from Chinese visitors.
- Overcrowding remains a challenge, with a planned tax increase from 1,000 to 3,000 yen.
- Japan's largest travel agency forecasts a potential overseas decline as demand wanes.
