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Be The People Initiative Raises $200M for Unity Campaign

1/20/2026

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Summary

Story summary

The Be The People initiative aims to unite Americans to address local issues for the 250th anniversary.
Funded by over 50 philanthropic foundations, it has raised more than $200 million for its first year.
The campaign is led by Brian Hooks of Stand Together and seeks to shift perceptions of division.
It will be a collaborative platform for existing organizations, not a new nonprofit, with storytelling to highlight local efforts.

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Story summary

The Be The People initiative aims to unite Americans to address local issues for the 250th anniversary.
Funded by over 50 philanthropic foundations, it has raised more than $200 million for its first year.
The campaign is led by Brian Hooks of Stand Together and seeks to shift perceptions of division.
It will be a collaborative platform for existing organizations, not a new nonprofit, with storytelling to highlight local efforts.