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Instabridge Acquires Nova Launcher Amid Ad Concerns

1/21/2026

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Story summary
  • Instabridge, a Swedish company, has acquired Nova Launcher from Branch Metrics.
  • Nova Launcher version 8.2.4 includes code for Facebook Ads and Google AdMob, and users report ads appearing in the app drawer.
  • Instabridge plans ad integration for the free version while preserving Nova Prime as ad-free.
  • Skepticism exists about the deal due to Instabridge's reputation for ad-heavy apps.
  • User feedback will be crucial as the transition unfolds.