Drooid Logo
Back to today’s briefing

Story perspectives

Netflix's K-Dramas Surge: 1.186 Billion Viewing Hours in 2025

1/21/2026

50 12 Full Breakdown

1 of 1

Story summary
  • In 2025, Netflix posted strong results for K-dramas, with 1.186 billion viewing hours across five weekly series.
  • The series "Squid Game" Season 2 generated 1.445 billion viewing hours and 201.5 million completed views.
  • Among new releases, Dynamite Kiss led with 35.9 million views, while Bon Appétit, Your Majesty followed closely.
  • Overall, these titles reflect Netflix's ongoing investment in South Korean content and their impact on global streaming trends.