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Salesforce CEO Calls for Urgent AI Regulation at Davos

1/21/2026

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Summary

Story summary

Marc Benioff, Salesforce CEO, urged artificial intelligence (AI) regulation at the World Economic Forum in Davos.
He compared AI models to 'suicide coaches,' citing documented cases of harm.
Benioff linked the call to his 2018 stance that social media is a health hazard.
He criticized U.S. AI regulation for lack of clarity and urged tobacco- and alcohol-style frameworks.

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Story summary

Marc Benioff, Salesforce CEO, urged artificial intelligence (AI) regulation at the World Economic Forum in Davos.
He compared AI models to 'suicide coaches,' citing documented cases of harm.
Benioff linked the call to his 2018 stance that social media is a health hazard.
He criticized U.S. AI regulation for lack of clarity and urged tobacco- and alcohol-style frameworks.