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Steve Waugh Champions Amsterdam Flames in ETPL Launch

1/21/2026

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Summary

Story summary

Steve Waugh, Australian investor, backs the Amsterdam Flames in the European T20 Premier League (ETPL) alongside Steve Smith (Australian cricketer) and Mitch Marsh (Australian cricketer).
Recent discussions have involved potential investors, including affluent individuals and sports-focused asset managers, signaling growing interest in the league.
The ETPL aims to elevate cricket's profile in Europe, with its inaugural tournament scheduled to begin on August 26, 2026.

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Story summary

Steve Waugh, Australian investor, backs the Amsterdam Flames in the European T20 Premier League (ETPL) alongside Steve Smith (Australian cricketer) and Mitch Marsh (Australian cricketer).
Recent discussions have involved potential investors, including affluent individuals and sports-focused asset managers, signaling growing interest in the league.
The ETPL aims to elevate cricket's profile in Europe, with its inaugural tournament scheduled to begin on August 26, 2026.