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Be The People Campaign Unites Americans Against Poverty

1/21/2026

50 8 Full Breakdown

Summary

Story summary

Martin Luther King III and Arndrea Waters King launched the Be The People campaign at an NBA game to unite Americans around poverty and violence.
The campaign continues the Realize the Dream initiative.
More than 50 philanthropic foundations fund it, targeting a $200 million budget in year one.
It will not form a new nonprofit and will serve as a platform for existing groups.

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Story summary

Martin Luther King III and Arndrea Waters King launched the Be The People campaign at an NBA game to unite Americans around poverty and violence.
The campaign continues the Realize the Dream initiative.
More than 50 philanthropic foundations fund it, targeting a $200 million budget in year one.
It will not form a new nonprofit and will serve as a platform for existing groups.