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Story perspectives

Chad Coleman Joins LPGA as Chief Marketing Officer

1/21/2026

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Story summary
  • Chad Coleman will become the LPGA's chief marketing officer on February 3, overseeing global marketing, brand, communications, and fan engagement strategies.
  • Coleman built success at Dude Perfect by helping double the brand's fanbase.
  • He also brings eight years of experience at Callaway Golf.
  • LPGA Commissioner Craig Kessler praised Coleman’s ability to connect with fans and scale platforms, emphasizing storytelling in the growth strategy.