Story perspectives

NVIDIA Announces Price Hikes for Graphics Memory Bundles

1/21/2026

Summary

Story summary

January 16, 2026, NVIDIA informed partners that prices for GDDR6 and GDDR7 memory bundles are rising.
NVIDIA's new prices remain lower than Advanced Micro Devices, Inc.'s, even as memory costs increase.
Retail prices for GeForce RTX 50 series cards are expected to rise by 10–20%.
Micro-Star International (MSI) and ASUSTeK Computer Inc. (ASUS) have begun price increases; AMD targets RX 9070 models; MSRPs remain unchanged, potentially raising costs for consumers.

History

Historical Context

The global semiconductor shortage, which began in 2020, has led to significant price increases in technology components, including GDDR6 memory. In 2021, NVIDIA reported a 20% rise in memory prices, while AMD faced market challenges. This ongoing crisis highlights the vulnerability of the tech industry to supply chain disruptions, affecting consumer budgets and the availability of advanced memory technologies like GDDR7.

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Story summary

January 16, 2026, NVIDIA informed partners that prices for GDDR6 and GDDR7 memory bundles are rising.
NVIDIA's new prices remain lower than Advanced Micro Devices, Inc.'s, even as memory costs increase.
Retail prices for GeForce RTX 50 series cards are expected to rise by 10–20%.
Micro-Star International (MSI) and ASUSTeK Computer Inc. (ASUS) have begun price increases; AMD targets RX 9070 models; MSRPs remain unchanged, potentially raising costs for consumers.

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