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UFC's $7.7B Deal: Free PPV, Gaethje vs. Pimblett

1/21/2026

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Summary

Story summary

In 2026, the UFC enters a new era with a $7.7 billion Paramount+ media rights deal, making events pay-per-view free.
UFC 324 is set for January 24 in Las Vegas, with Justin Gaethje vs. Paddy Pimblett for the interim lightweight title.
The year may see the returns of Conor McGregor and Jon Jones.
The welterweight division is expected to be highly competitive, with new champions and rising prospects.

History

Historical Context

In 2026, the Ultimate Fighting Championship (UFC) shifted to a subscription model with Paramount+ under a $7.7 billion deal, ending traditional pay-per-view. This transition follows the 2010 launch of UFC Fight Pass, aimed at increasing accessibility. By adapting to streaming, the UFC mirrors broader trends in sports broadcasting, potentially reshaping fan engagement and the future of sports media.

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Story summary

In 2026, the UFC enters a new era with a $7.7 billion Paramount+ media rights deal, making events pay-per-view free.
UFC 324 is set for January 24 in Las Vegas, with Justin Gaethje vs. Paddy Pimblett for the interim lightweight title.
The year may see the returns of Conor McGregor and Jon Jones.
The welterweight division is expected to be highly competitive, with new champions and rising prospects.

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