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Story perspectives

NYT Games Unit Surges: 11.2B Plays, 12.33M Subscribers

1/21/2026

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Story summary
  • Crossplay, a multiplayer Scrabble-like game, is the 11th title in The New York Times' expanding Games unit.
  • In 2025, the Games unit logged over 11.2 billion plays, reflecting strong engagement.
  • The New York Times employs about 3,000 journalists, more than double a decade ago.
  • The Times experienced failures like the Digits logic puzzle.
  • By September 2025, The Times reported 12.33 million subscribers, with digital-only subscription revenue rising 14%.