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Patagonia Sues Pattie Gonia Over Trademark Infringement

1/22/2026

Summary

Story summary

Patagonia filed a federal trademark infringement lawsuit against Pattie Gonia on January 21, 2026.
Patagonia seeks nominal damages of $1 and injunctions to stop Pattie Gonia from using Patagonia logos and branding.
Pattie Gonia's real name is Wyn Wiley, who began selling apparel in 2024 and allegedly violated a prior agreement not to use Patagonia branding.
Legal experts note the case's complexity and its focus on consumer confusion in trademark law.

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Story summary

Patagonia filed a federal trademark infringement lawsuit against Pattie Gonia on January 21, 2026.
Patagonia seeks nominal damages of $1 and injunctions to stop Pattie Gonia from using Patagonia logos and branding.
Pattie Gonia's real name is Wyn Wiley, who began selling apparel in 2024 and allegedly violated a prior agreement not to use Patagonia branding.
Legal experts note the case's complexity and its focus on consumer confusion in trademark law.