TikToker Romeo's Jingle Becomes Dr Pepper's National Commercial Sensation

On December 23, 2022, TikToker Romeo shared a catchy jingle for Dr Pepper that quickly went viral, amassing over 42 million views within a month. The jingle, featuring the lyrics “Dr Pepper baby. It’s good and nice. Doo. Doo. Doo,” was created impulsively, as Romeo expressed a desire to secure her idea before someone else could claim it. The popularity of her video led to Dr Pepper featuring the jingle in a new commercial aired during the 2026 College Football Playoff National Championship on January 19, 2023.

Woman’s Dr. Pepper Jingle Sparks Viral Sensation, Inspires 2026 CommercialDr. Pepper Features Viral Jingle by Woman in 2026 CommercialWoman Goes Viral for Dr Pepper Jingle and the Soda Company Uses It for a 2026 Commercial

The 15-second commercial showcased Romeo’s jingle, titled “Dr Pepper Baby (Good & Nice Jingle),” set against instrumental beats that highlighted the lyrics. It prominently featured Dr Pepper's original, diet, and zero-sugar variants, emphasizing the brand's unique 23 flavors. The commercial was well-received, with Dr Pepper captioning the video, “A song written by @Romeosshow about the 23 flavors of Dr Pepper? It's a Pepper thing.”

Dr. Pepper Features Viral Jingle by Woman in 2026 CommercialWoman’s Dr. Pepper Jingle Sparks Viral Sensation, Inspires 2026 CommercialWoman Goes Viral for Dr Pepper Jingle and the Soda Company Uses It for a 2026 Commercial

Following the commercial's release, Romeo celebrated her achievement with a follow-up TikTok, thanking her supporters and the Dr Pepper fan community. In her video, she humorously accepted accolades for her contribution, holding a Dr Pepper bottle as if it were a trophy. She expressed gratitude for the collective effort that made her moment possible, calling it a “big win.” The response from the community was overwhelmingly positive, with TikTok and other brands, such as Indeed and Buffalo Wild Wings, joining in to congratulate her.

Woman Goes Viral for Dr Pepper Jingle and the Soda Company Uses It for a 2026 Commercial

While the overwhelming response has been positive, some critics may argue about the commercialization of social media creativity, questioning whether such viral moments dilute artistic integrity. However, no specific dissenting voices were noted in the sources regarding Romeo's jingle or its commercial use.

Woman’s Dr. Pepper Jingle Sparks Viral Sensation, Inspires 2026 Commercial

There is a discrepancy in the reporting of the jingle's release date, with some sources stating December 23, 2022, while others mention December 23, 2025. This inconsistency needs clarification to ensure accurate historical context.

Woman’s Dr. Pepper Jingle Sparks Viral Sensation, Inspires 2026 Commercial

• “A song written by ?@Romeosshow? about the 23 flavors of Dr Pepper? It's a Pepper thing.” — Dr Pepper

Woman Goes Viral for Dr Pepper Jingle and the Soda Company Uses It for a 2026 Commercial

• “and the award for best national championship commercial about Dr Pepper goes to Romeo and Dr Pepper.” — Unidentified Voice in Romeo's TikTok

Woman Goes Viral for Dr Pepper Jingle and the Soda Company Uses It for a 2026 Commercial

• “this speech gets a 23 hour standing ovation from us ?.” — Dr Pepper

Woman Goes Viral for Dr Pepper Jingle and the Soda Company Uses It for a 2026 Commercial

• “Girl you famous famous!!!???.” — TikTok User Comment

Woman Goes Viral for Dr Pepper Jingle and the Soda Company Uses It for a 2026 Commercial

Romeo's journey from a TikTok creator to a featured voice in a national commercial exemplifies the potential of social media to elevate grassroots creativity into mainstream success. Her jingle not only resonated with audiences but also highlighted the evolving landscape of brand engagement in the digital age.

Woman’s Dr. Pepper Jingle Sparks Viral Sensation, Inspires 2026 Commercial