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Wix Unveils AI-Powered Harmony to Compete with WordPress

1/22/2026

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Summary

Story summary

Wix launches Wix Harmony, an AI-powered website builder designed to merge human creativity with technology.
An AI agent named Aria manages design tasks within Wix Harmony.
Users can generate entire sites or sections via natural language prompts and refine them with drag-and-drop controls.
The rollout will begin in English over the coming weeks as Wix seeks to regain market confidence after a stock-price decline and faces WordPress dominance.

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Story summary

Wix launches Wix Harmony, an AI-powered website builder designed to merge human creativity with technology.
An AI agent named Aria manages design tasks within Wix Harmony.
Users can generate entire sites or sections via natural language prompts and refine them with drag-and-drop controls.
The rollout will begin in English over the coming weeks as Wix seeks to regain market confidence after a stock-price decline and faces WordPress dominance.