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Story perspectives

Alcohol Consumption Plummets as Distilleries Face Bankruptcy

1/22/2026

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Story summary
  • The share of Americans who drink fell to 54% from 67% in 2022.
  • Fifty percent of young adults report alcohol use.
  • Stoli Group and Kentucky Owl filed for bankruptcy.
  • Creditors urge converting Chapter 11 to Chapter 7 to liquidate assets.
  • Jim Beam paused production at the Clermont distillery for 2026 to make improvements, while continuing operations at other facilities.