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Comcast Unveils Xfinity Membership with Exclusive Perks

1/22/2026

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Story summary
  • Comcast's Xfinity brand launched Xfinity Membership on January 21, 2026, replacing the Rewards program and automatically enrolling eligible customers.
  • Membership offers four tiers—Silver, Gold, Platinum, and Diamond—based on service length and subscription count.
  • Benefits include weekly entertainment perks, discounts on mobile plans and streaming services, exclusive experiences tied to NBCUniversal and Universal Studios, and new perks expected throughout the year.
  • Customers manage benefits through the Xfinity app.