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Lowe's Revamps Kids Club to Boost Family Engagement

1/22/2026

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Summary

Story summary

Lowe's relaunches its Kids Club to attract millennial and Gen Z parents and boost store visits.
The Lowe's loyalty program has over 30 million members.
Lowe's offers incentives such as free lollipops to attract families.
Despite a pandemic-era slide in home improvement sales, Lowe's expects $86 billion in sales this year.
Executives seek new ways to connect with customers at different life stages as the housing market remains sluggish.

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Story summary

Lowe's relaunches its Kids Club to attract millennial and Gen Z parents and boost store visits.
The Lowe's loyalty program has over 30 million members.
Lowe's offers incentives such as free lollipops to attract families.
Despite a pandemic-era slide in home improvement sales, Lowe's expects $86 billion in sales this year.
Executives seek new ways to connect with customers at different life stages as the housing market remains sluggish.