Story perspectives

Delta Celebrates Team USA with Olympic Campaign Launch

1/22/2026

Summary

Story summary

Delta Air Lines, the airline, has launched a marketing campaign to celebrate Team USA athletes ahead of Milano Cortina 2026 Olympic and Paralympic Winter Games.
The campaign features three brand films—Altitude, Commit to Fly, What We Carry—covering training, check-in, and athletes' experiences.
The films premiere during the opening ceremony.
Delta will share athlete-driven content on social media to boost fan engagement with behind-the-scenes stories and exclusive features throughout the Games.

History

Historical Context

The 1980 Winter Olympics in Lake Placid, held from February 13 to 24, showcased 1,072 athletes from 37 nations amid Cold War tensions. The U.S. hockey team's "Miracle on Ice" victory over the Soviet Union on February 22 became a symbol of national pride. Despite a boycott by 66 countries of the Moscow Summer Games, Lake Placid's success highlighted the enduring Olympic spirit.

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Story summary

Delta Air Lines, the airline, has launched a marketing campaign to celebrate Team USA athletes ahead of Milano Cortina 2026 Olympic and Paralympic Winter Games.
The campaign features three brand films—Altitude, Commit to Fly, What We Carry—covering training, check-in, and athletes' experiences.
The films premiere during the opening ceremony.
Delta will share athlete-driven content on social media to boost fan engagement with behind-the-scenes stories and exclusive features throughout the Games.

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