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Premier League Unveils 'With Pride' LGBTQ+ Campaign for 2026

1/22/2026

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Story summary
  • The Premier League will launch an LGBTQ+ inclusion campaign, "With Pride," in February 2026, moving away from Stonewall’s Rainbow Laces.
  • The campaign will not require players to wear pride-themed gear and will feature branding on matchdays.
  • The Premier League ended its relationship with Stonewall to gain more direct control over social initiatives.
  • It will run February 6 to 13, 2026, and advocates view it as positive despite challenges.