Back to today’s briefing

Story perspectives

Netflix and MAPPA Join Forces for Global Anime Expansion

1/22/2026

27 3 Full Breakdown

Summary

Story summary

Netflix, Inc., and MAPPA, a Japanese animation studio, announced a strategic partnership to co-develop original anime projects for global audiences, noting that viewership has tripled in the last five years.
The collaboration covers story development and merchandising.
All new MAPPA titles will stream exclusively on Netflix in over 190 countries.
MAPPA aims to maintain creative independence while expanding its international reach.

History

Historical Context

Netflix's shift to original content began in 2013 with the release of "House of Cards," marking its entry into a competitive landscape. By 2018, the company had expanded its offerings, including partnerships with international creators like MAPPA, reflecting a tripling demand for anime since 2018. This collaboration aims to enhance global reach while maintaining creative independence, reshaping the entertainment industry.

1 of 2

Story summary

Netflix, Inc., and MAPPA, a Japanese animation studio, announced a strategic partnership to co-develop original anime projects for global audiences, noting that viewership has tripled in the last five years.
The collaboration covers story development and merchandising.
All new MAPPA titles will stream exclusively on Netflix in over 190 countries.
MAPPA aims to maintain creative independence while expanding its international reach.

1 / 2