Full Breakdown
Rhode Island Considers Ending Mr. Potato Head License Plates Following Hasbro's Move
1/23/2026, 1:18:20 AM
Legislative Proposal to Remove Iconic Plate
Rhode Island lawmakers are proposing to discontinue the option of Mr. Potato Head specialty license plates following Hasbro's announcement to relocate its headquarters from Pawtucket, Rhode Island, to Boston by the end of 2026. The proposal, introduced by Republican Representative Brian Newberry, aims to halt the promotion of one of Hasbro's most recognizable characters on state-issued plates. Currently, the plates, which cost approximately $40, contribute half of their proceeds to the Rhode Island Community Food Bank.
Newberry expressed concerns that Hasbro's departure would lead to "untold economic harm and loss of tax revenue," stating, “There is no reason we should be advertising their products on our license plates.” He emphasized that while the issue may seem trivial, it reflects a matter of self-respect for the state.
Historical Context of the License Plate
Mr. Potato Head license plates were first introduced in 2002 to commemorate the toy's 50th anniversary. The plates feature an image of Mr. Potato Head holding a sign supporting the Rhode Island Community Food Bank, with the slogan “help end hunger.” Over the years, the initiative has raised nearly $60,000 for the food bank, according to spokesperson Kate MacDonald. She noted that while interest in the plates has waned, they have provided a consistent source of funding for the organization.
Community Reactions and Concerns
The proposal has sparked mixed reactions among community members. Lew Pryeor, who assists with food distribution in Rhode Island, voiced his discontent with the potential removal of the plates, stating, “My concern is, any cuts into the food programs is gonna affect some people.” He argued that if the plates generate revenue for the state, they should continue to be offered.
Conversely, Newberry's stance reflects a broader sentiment among some lawmakers that the state should not endorse a company that is no longer based in Rhode Island.
Official Statements and Responses
While Hasbro has not publicly commented on the legislative proposal, the company has been a significant presence in Rhode Island for nearly 70 years. The decision to move has prompted discussions about the economic implications for the state and the relevance of continuing to feature Mr. Potato Head on license plates.
Verbatim Quotes
- “There is no reason we should be advertising their products on our license plates,” — Rep. Brian Newberry, Rhode Island
- “My concern is, any cuts into the food programs is gonna affect some people,” — Lew Pryeor, Food Distribution Volunteer
- “Don't buy them. If it’s making money for the state, let it.” — Anonymous Community Member
As Rhode Island navigates this legislative proposal, the future of the Mr. Potato Head license plate remains uncertain, reflecting broader themes of local identity and economic impact in the wake of corporate relocation.
