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FamilyMart's Konbini Tours: A New Tokyo Attraction

1/23/2026

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Summary

Story summary

FamilyMart Co., Ltd. has become a Tokyo tourist draw via guided konbini tours launched by Serkan Toso, founder of byFood.
Founded in 1973, FamilyMart operates 16,400 stores in Japan and 8,400 overseas.
The line of tube socks sold 1.4 million pairs in its first year.
Tourists customize meals and share experiences on social media, highlighting konbini's role in Japanese life.

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Story summary

FamilyMart Co., Ltd. has become a Tokyo tourist draw via guided konbini tours launched by Serkan Toso, founder of byFood.
Founded in 1973, FamilyMart operates 16,400 stores in Japan and 8,400 overseas.
The line of tube socks sold 1.4 million pairs in its first year.
Tourists customize meals and share experiences on social media, highlighting konbini's role in Japanese life.