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Switch 2 Dominates 2025 U.S. Gaming Market, Sales Surge

1/23/2026

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Story summary
  • The Nintendo Switch 2 was the best-selling console in the U.S. for 2025, selling 4.4 million units.
  • Switch 2's success contributed to a 9% rise in hardware spending, totaling $5.4 billion for the year.
  • Battlefield 6 was the top-selling game.
  • In December 2025, the Switch 2 led with 1.25 million units sold in the Americas.
  • The U.S. gaming market reached $60.7 billion in 2025, with a shift toward subscription services.