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Coach Cignetti Celebrated with Custom Chipotle 'I Win' Bowl

1/23/2026

27 6 Full Breakdown

Summary

Story summary

Curt Cignetti, the Indiana football coach, becomes the first to have a Chipotle menu item named after him, following his national championship win with the Hoosiers.
The item is named the Coach Cignetti 'I Win' Bowl.
The bowl includes brown rice, chicken, black beans, and guacamole.
Chipotle offers a buy-one-get-one-free deal for fans wearing Indiana gear at participating locations.
Chipotle granted him a VIP Card for free meals.

History

Historical Context

In 2023, Chipotle honored Curt Cignetti after his national championship win with the Indiana Hoosiers by naming a menu item after him. This reflects a broader trend dating back to 1984, when McDonald's introduced the "McDLT" to leverage sports achievements for marketing. Such strategies illustrate how fast-food brands increasingly engage sports figures to enhance customer loyalty and brand recognition.

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Story summary

Curt Cignetti, the Indiana football coach, becomes the first to have a Chipotle menu item named after him, following his national championship win with the Hoosiers.
The item is named the Coach Cignetti 'I Win' Bowl.
The bowl includes brown rice, chicken, black beans, and guacamole.
Chipotle offers a buy-one-get-one-free deal for fans wearing Indiana gear at participating locations.
Chipotle granted him a VIP Card for free meals.

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