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New HBO Show Sparks 20% Surge in NHL Ticket Sales

1/23/2026

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Summary

Story summary

The HBO show Heated Rivalry, based on Rachel Reid's Game Changers, premiered in November and centers on romance between rival hockey stars.
SeatGeek reports a more than 20% rise in weekly NHL ticket sales after the show's debut, signaling a boost in demand not seen last year.
SeatGeek's marketing director Chris Leyden says the show has attracted new fans, including first-time attendees.

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Story summary

The HBO show Heated Rivalry, based on Rachel Reid's Game Changers, premiered in November and centers on romance between rival hockey stars.
SeatGeek reports a more than 20% rise in weekly NHL ticket sales after the show's debut, signaling a boost in demand not seen last year.
SeatGeek's marketing director Chris Leyden says the show has attracted new fans, including first-time attendees.