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Scentbird Teams Up with RuPaul for 'Yasss Queens!' Fragrance

1/23/2026

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Summary

Story summary

Scentbird has partnered with RuPaul’s Drag Race to become the show’s first scent-brand integration.
The collaboration debuts in the January 23 episode, featuring a Scentbird fragrance wall in the Werk Room and a mini challenge later in the season.
Scentbird will launch the 'Yasss Queens! Collection' with scents inspired by the cast.
New episodes air on MTV every Friday at 8 p.m.

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Story summary

Scentbird has partnered with RuPaul’s Drag Race to become the show’s first scent-brand integration.
The collaboration debuts in the January 23 episode, featuring a Scentbird fragrance wall in the Werk Room and a mini challenge later in the season.
Scentbird will launch the 'Yasss Queens! Collection' with scents inspired by the cast.
New episodes air on MTV every Friday at 8 p.m.