Story perspectives

Supermarkets Face Scrutiny Over Discrepancies in Produce Pricing

1/23/2026

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Summary

Story summary

Australian supermarkets price fresh produce by item, not weight, creating price discrepancies.
An analyst found green capsicums can be over 50% more expensive online when priced individually than the in-store per-kilogram price.
Woolworths and Coles are testing this pricing, raising transparency concerns.
The Albanese government plans to strengthen unit pricing regulations, with no reforms for "per each" pricing announced.
Consumer advocates call for mandatory per-kilogram pricing to help shoppers decide.

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Story summary

Australian supermarkets price fresh produce by item, not weight, creating price discrepancies.
An analyst found green capsicums can be over 50% more expensive online when priced individually than the in-store per-kilogram price.
Woolworths and Coles are testing this pricing, raising transparency concerns.
The Albanese government plans to strengthen unit pricing regulations, with no reforms for "per each" pricing announced.
Consumer advocates call for mandatory per-kilogram pricing to help shoppers decide.