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Story summary
- James Quincey, CEO of Coca-Cola, indicated a potential trend towards protein-rich beverages during a CNBC interview.
- He suggested that fiber-enriched drinks may soon emerge, citing Coca-Cola Plus from Japan as an example, though he expressed skepticism about its popularity outside Japan.
- Quincey also announced Coca-Cola's plans to utilize artificial intelligence for marketing.
- He will step down as CEO in late March 2024, with COO Henrique Braun set to succeed him.
