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Story summary
- A January 23, 2026 vote approved advertisements on college sports uniforms, creating a new revenue source for athletic departments.
- The policy takes effect August 1 and covers Division I sports, including football and basketball.
- Louisiana State University and the University of Nevada at Las Vegas are pursuing sponsorship deals, with local firms offering eight-figure contracts.
- The change aims to help schools manage rising costs from compensating student athletes.
