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NVIDIA Raises RTX 50 Prices, Prioritizes 5080 Production

1/24/2026

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Summary

Story summary

NVIDIA will raise prices for the RTX 50 series after discontinuing the Open Price Program (OPP).
Tech YouTuber Der8auer reports NVIDIA is prioritizing RTX 5080 production over the RTX 5070 Ti.
ASUS denies that the RTX 5070 Ti has been discontinued.
Prices for RTX 5080 models are already rising.
Industry sources say supply will be cut in favor of the RTX 5080.

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Story summary

NVIDIA will raise prices for the RTX 50 series after discontinuing the Open Price Program (OPP).
Tech YouTuber Der8auer reports NVIDIA is prioritizing RTX 5080 production over the RTX 5070 Ti.
ASUS denies that the RTX 5070 Ti has been discontinued.
Prices for RTX 5080 models are already rising.
Industry sources say supply will be cut in favor of the RTX 5080.