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Story summary
- Este Arte, the Uruguay-based contemporary art fair, has become a key event in Latin American art, transforming José Ignacio into a vibrant art hub.
- The fair emphasizes relationships over volume by showcasing local artists and building a market that did not exist before.
- Director Laura Bardier of Este Arte noted galleries quickly recouped their booth costs, highlighting the fair's success, while the event faces challenges in managing international art logistics.
