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Amsterdam First Capital to Ban Fossil Fuel, Meat Ads

1/24/2026

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Story summary
  • The City of Amsterdam approved a ban on advertising fossil fuels and meat products in public spaces, making Amsterdam the first capital city to enact such a ban, effective May 1.
  • The ban prohibits ads for high-carbon products, including flights and petrol vehicles, and allows advertising at businesses' own premises.
  • JCDecaux, the largest outdoor advertising operator, called the measure potentially costly and legally challenging.