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Patagonia Sues Drag Queen Over Trademark Infringement

1/24/2026

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Summary

Story summary

Patagonia, the outdoor clothing company, is suing Pattie Gonia, a drag queen, for trademark infringement, claiming her name could confuse consumers and directly competes with Patagonia's products.
Patagonia seeks $1 in damages and emphasizes protecting its brand built over 50 years.
Pattie Gonia previously agreed not to use Patagonia's branding.
Pattie Gonia allegedly began selling merchandise that resembles the company's logo.

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Story summary

Patagonia, the outdoor clothing company, is suing Pattie Gonia, a drag queen, for trademark infringement, claiming her name could confuse consumers and directly competes with Patagonia's products.
Patagonia seeks $1 in damages and emphasizes protecting its brand built over 50 years.
Pattie Gonia previously agreed not to use Patagonia's branding.
Pattie Gonia allegedly began selling merchandise that resembles the company's logo.