Full Breakdown
Sunghoon of ENHYPEN Selected as Torchbearer for Milano Cortina 2026 Winter Olympics
1/25/2026, 2:07:36 AM
Announcement of Selection
Sunghoon, a member of the K-pop group ENHYPEN, has been officially named a torchbearer for the Milano Cortina 2026 Winter Olympics. The announcement was made by his agency, BELIFT LAB, on January 24, 2024. His selection comes through the recommendation of Samsung Electronics, an official sponsor of the Games. Sunghoon's involvement marks a significant moment as he becomes only the second K-pop artist to participate in an overseas Olympic torch relay, following BTS's Jin, who was part of the Paris 2024 Olympic Games torch relay.
Background and Connection to Sports
Prior to his music career, Sunghoon was a reserve member of the South Korean national figure skating team. This background has fostered a deep connection with winter sports, which he has actively promoted as a promotional ambassador for the Korean Sport & Olympic Committee (KSOC) since May 2023. His role has included encouraging public interest in sports and supporting national athletes. Sunghoon also participated in a send-off ceremony for the Korean national team on January 22, 2024, where he expressed his support and admiration for their dedication.
Personal Reflections
In his statement regarding the torchbearer role, Sunghoon expressed a profound sense of honor and fulfillment. He stated, “Above all else, because I’m well aware of the passion and hard work of the national athletes who have poured their sweat into preparing for this Winter Olympics, I am rooting for them wholeheartedly.” He also reflected on his past aspirations, saying, “Personally, during my days as an athlete, it was my dream to participate in the Olympics. It feels like I’ve now achieved that dream as a singer, so I’m delighted and honored.”
Significance of the Event
The Milano Cortina 2026 Winter Olympics will take place from February 6 to 22, 2026, across Milan and Cortina d’Ampezzo, Italy. The torch relay is a traditional prelude to the Olympic Games, symbolizing peace and unity. Sunghoon's participation not only highlights his personal journey from athlete to artist but also serves to inspire younger generations about the importance of sports and perseverance.
Criticism and Opposition
While Sunghoon's selection has been largely celebrated, some critics argue that the involvement of pop culture figures in traditional sporting events may overshadow the athletes' achievements. However, supporters contend that such involvement can enhance public engagement and interest in the Olympics.
Verbatim Quotes
- “Above all else, because I’m well aware of the passion and hard work of the national athletes who have poured their sweat into preparing for this Winter Olympics, I am rooting for them wholeheartedly,” — Sunghoon, ENHYPEN
- “Personally, during my days as an athlete, it was my dream to participate in the Olympics. It feels like I’ve now achieved that dream as a singer, so I’m delighted and honored.” — Sunghoon, ENHYPEN
Sunghoon's role as a torchbearer is anticipated to resonate with fans and the broader public, bridging the worlds of sports and entertainment as the Olympics approach.
