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Marks & Spencer's Gold Coffee Tops Taste Test Rankings

1/25/2026

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Summary

Story summary

Marks & Spencer's Gold Instant Coffee was rated the best in Which? taste test, scoring 70% and outperforming major brands such as Nescafé.
Waitrose's Gold Roast also scored 70%.
Douwe Egberts Pure Gold scored 69%.
The taste test involved 68 participants sampling 12 brands.
Natalie Hitchins from Which? noted instant coffee remains popular for convenience and that shoppers can save money by choosing supermarket blends.

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Story summary

Marks & Spencer's Gold Instant Coffee was rated the best in Which? taste test, scoring 70% and outperforming major brands such as Nescafé.
Waitrose's Gold Roast also scored 70%.
Douwe Egberts Pure Gold scored 69%.
The taste test involved 68 participants sampling 12 brands.
Natalie Hitchins from Which? noted instant coffee remains popular for convenience and that shoppers can save money by choosing supermarket blends.