Back to today’s briefing

Story perspectives

From Assistant to Owner: Bakery Hits Seven-Figure Sales

1/25/2026

22 5 Full Breakdown

Summary

Story summary

Abi Caswell founded Batter, a bakery with locations in Hammond and New Orleans, Louisiana.
She transitioned from a full-time executive assistant to a business owner.
Batter opened its first storefront in November 2022 after securing a $40,000 loan.
Caswell reports seven-figure sales in year one.
She plans a wholesale chocolate chip cookie mix to expand accessibility.

1 of 1

Story summary

Abi Caswell founded Batter, a bakery with locations in Hammond and New Orleans, Louisiana.
She transitioned from a full-time executive assistant to a business owner.
Batter opened its first storefront in November 2022 after securing a $40,000 loan.
Caswell reports seven-figure sales in year one.
She plans a wholesale chocolate chip cookie mix to expand accessibility.