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U.S. Sleep-Tracking Market Hits $5 Billion Amid Concerns

1/25/2026

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Summary

Story summary

The U.S. sleep-tracking market generated about $5 billion in 2023, driven by smartwatches and rings.
Experts caution these devices infer sleep states from heart rate and movement, raising reliability questions.
Dr. Chantale Branson advises prioritizing sleep hygiene over obsessing on sleep scores to avoid orthosomnia.
Daniel Forger says these devices promote awareness of sleep patterns, and future advances could help detect health issues, including in low-resource communities.

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Story summary

The U.S. sleep-tracking market generated about $5 billion in 2023, driven by smartwatches and rings.
Experts caution these devices infer sleep states from heart rate and movement, raising reliability questions.
Dr. Chantale Branson advises prioritizing sleep hygiene over obsessing on sleep scores to avoid orthosomnia.
Daniel Forger says these devices promote awareness of sleep patterns, and future advances could help detect health issues, including in low-resource communities.