Story perspectives

Collaboration with Fans Drives Success at Sundance 2026

1/26/2026

Summary

Story summary

At the 2026 Sundance Film Festival, the panel concluded effective storytelling hinges on collaborating with fans.
Moderated by Angelique Jackson of Variety, the discussion featured executives from Adobe, Focus Features, and TikTok.
They highlighted KPop Demon Hunters, Netflix’s most-watched film with over 518 million views, driven by TikTok engagement.
Ryan Coogler’s Sinners showed how fan-generated content can boost box-office success, underscoring collaborative storytelling with fans.

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Story summary

At the 2026 Sundance Film Festival, the panel concluded effective storytelling hinges on collaborating with fans.
Moderated by Angelique Jackson of Variety, the discussion featured executives from Adobe, Focus Features, and TikTok.
They highlighted KPop Demon Hunters, Netflix’s most-watched film with over 518 million views, driven by TikTok engagement.
Ryan Coogler’s Sinners showed how fan-generated content can boost box-office success, underscoring collaborative storytelling with fans.