Drooid Logo
Back to today’s briefing

Story perspectives

Rise of Sleep Coaches: Tailored Help for Sleepless Adults

1/26/2026

50 3

1 of 1

Story summary
  • More adults are turning to sleep coaches for personalized guidance amid overwhelming online advice.
  • Thorsten, who struggled with disordered sleep, found relief after consulting a sleep coach.
  • Katie Fischer, a sleep coach, and Stuart Thompson, a sleep coach, emphasize tailored strategies that address individual habits and stressors.
  • UK data show many adults report poor sleep quality, with 14% unable to function daily.