Story perspectives

Budweiser Celebrates 150 Years with Heartfelt Super Bowl Ad

1/26/2026

Summary

Story summary

Budweiser will air a new Super Bowl commercial titled "American Icons" on February 8, 2026, during Super Bowl LX at Levi's Stadium in Santa Clara, California.
The ad celebrates Budweiser's 150th anniversary and America's 250th birthday, featuring a Clydesdale foal and a bald eagle chick forming a friendship.
Directed by Henry-Alex Rubin, the minute-long spot includes the song "Free Bird" by Lynyrd Skynyrd and highlights themes of heritage and camaraderie.
The commercial concludes with a humorous exchange between two farmers observing the animals.

History

Historical Context

Anheuser-Busch was founded in 1876 by Adolphus Busch and Eberhard Anheuser, introducing Budweiser as the first national beer brand in the U.S. The company revolutionized brewing with innovations like pasteurization and refrigerated transport. As Budweiser celebrates its 150th anniversary in 2026, it reflects on its deep ties to American culture, echoing themes of unity reminiscent of the 1976 Bicentennial celebrations.

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Story summary

Budweiser will air a new Super Bowl commercial titled "American Icons" on February 8, 2026, during Super Bowl LX at Levi's Stadium in Santa Clara, California.
The ad celebrates Budweiser's 150th anniversary and America's 250th birthday, featuring a Clydesdale foal and a bald eagle chick forming a friendship.
Directed by Henry-Alex Rubin, the minute-long spot includes the song "Free Bird" by Lynyrd Skynyrd and highlights themes of heritage and camaraderie.
The commercial concludes with a humorous exchange between two farmers observing the animals.

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