Neon Acquires Worldwide Rights to Alex Ullom's "4 X 4: The Event"

Neon has acquired the global rights to "4 X 4: The Event," the second feature film from writer-director Alex Ullom, shortly after purchasing his debut film, "It Ends." This acquisition marks a significant move for Neon, which has been actively seeking innovative horror projects. "4 X 4: The Event" is set to begin production later this year and follows a high-concept narrative where eight contestants participate in an illegal sensory-assault livestream, forced to kill or be killed using only items they can order online.

Has Neon Found Its Next Oz Perkins? Distributor Buys New Film from ‘It Ends’ Director Alex Ullom

Alex Ullom gained recognition with his debut film "It Ends," which premiered at the South by Southwest (SXSW) festival in 2025 and is scheduled for theatrical release later this year. His work has garnered attention, leading to his inclusion in Filmmaker Magazine's list of 25 New Faces of Independent Film in 2024. The success of "It Ends" has paved the way for Ullom's next project, "4 X 4: The Event," which is anticipated to follow a similar trajectory in the horror genre.

Neon Acquires ‘4×4: The Event,’ Described as ‘Battle Royale’ Meets ‘Saw’ Meets ‘Climax’

"4 X 4: The Event" is produced by a collaboration of notable figures in the film industry. Producers include Roy Lee and Steven Schneider from Spooky Pictures, alongside Adam Hendricks and Greg Gilreath from Divide/Conquer, and Haley Johnson and Evan Barber. Executive producers are Ben Ross from Image Nation and Jakob Pollack from Spooky Pictures. The acquisition deal was negotiated by Kate Gondwe for Neon with UTA Independent Film Group representing the filmmakers.

Has Neon Found Its Next Oz Perkins? Distributor Buys New Film from ‘It Ends’ Director Alex UllomNEON Delivers ‘4 X 4: The Event’ – Add to Cart. Add to Body Count.Neon Acquires ‘4×4: The Event,’ Described as ‘Battle Royale’ Meets ‘Saw’ Meets ‘Climax’

Neon's aggressive acquisition strategy reflects its commitment to supporting emerging filmmakers and innovative storytelling in the horror genre. The studio's previous successes, such as "Longlegs," have established it as a key player in the independent film market. By acquiring "4 X 4: The Event," Neon continues to build its portfolio of daring and celebrated films, positioning itself as a leader in the genre.

Has Neon Found Its Next Oz Perkins? Distributor Buys New Film from ‘It Ends’ Director Alex Ullom

While the acquisition has been met with enthusiasm, some industry observers express concern about the saturation of the horror market with high-concept films. Critics argue that the focus on sensationalism may overshadow narrative depth and character development, potentially leading to a homogenization of horror cinema.

NEON Delivers ‘4 X 4: The Event’ – Add to Cart. Add to Body Count.

Neon has not released an official statement regarding the acquisition of "4 X 4: The Event." However, the studio's history of supporting unique voices in film suggests a strategic alignment with Ullom's vision for the project.

Has Neon Found Its Next Oz Perkins? Distributor Buys New Film from ‘It Ends’ Director Alex Ullom

• “Battle Royale meets Saw meets Climax,” — Source

Neon Acquires ‘4×4: The Event,’ Described as ‘Battle Royale’ Meets ‘Saw’ Meets ‘Climax’

• “Deadline reports that Neon made an aggressive deal to preemptively acquire the project ahead of production, which begins later this year.” — Source

Neon Acquires ‘4×4: The Event,’ Described as ‘Battle Royale’ Meets ‘Saw’ Meets ‘Climax’

This acquisition not only highlights Neon's dedication to innovative horror but also sets the stage for Ullom's continued rise in the independent film landscape.

Has Neon Found Its Next Oz Perkins? Distributor Buys New Film from ‘It Ends’ Director Alex Ullom