Story perspectives

Uber Eats Unites McConaughey and Cooper for Super Bowl Ads

1/26/2026

Summary

Story summary

Uber Eats teams up with actor Matthew McConaughey and actor Bradley Cooper for a Super Bowl commercial series exploring the idea that football was invented to sell food.
Cooper defends football, while McConaughey champions food.
In the ads, McConaughey interrupts Cooper during a jog, declares "it's all food," and questions Sourdough Sam.
The campaign continues Uber Eats' celebrity-filled Super Bowl ads, with the full commercial airing February 8, 2026.

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Story summary

Uber Eats teams up with actor Matthew McConaughey and actor Bradley Cooper for a Super Bowl commercial series exploring the idea that football was invented to sell food.
Cooper defends football, while McConaughey champions food.
In the ads, McConaughey interrupts Cooper during a jog, declares "it's all food," and questions Sourdough Sam.
The campaign continues Uber Eats' celebrity-filled Super Bowl ads, with the full commercial airing February 8, 2026.