Apple Launches Second-Generation AirTag with Enhanced Features

Apple has introduced the second-generation AirTag, a Bluetooth tracking device designed to help users locate their belongings more effectively. Launched nearly five years after the original model, the new AirTag retains the same pricing structure, costing $29 for a single unit and $99 for a four-pack. The device is now available for order and will ship later this week.

Apple updates AirTag with expanded range and improved findability

The second-generation AirTag is powered by Apple's second-generation Ultra Wideband chip (U2), which enhances the Precision Finding feature. This allows users to locate items from up to 50% farther away than the previous model. The device also features an upgraded Bluetooth chip, improving the range at which items can be detected. Additionally, the internal speaker has been redesigned to be 50% louder, making it easier to hear the AirTag from greater distances.

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For the first time, Precision Finding can be accessed via the Apple Watch Series 9 or later and the Apple Watch Ultra 2 or later, allowing users to track their items directly from their wrist. The AirTag continues to integrate with Apple's Find My network, which utilizes a vast array of Apple devices to help locate lost items.

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Apple has emphasized its commitment to sustainability with the new AirTag, which is made from 85% recycled plastic and incorporates 100% recycled rare earth elements in its magnets. The packaging is also fully fiber-based, aligning with Apple's environmental goals.

After 5 Years, Apple Finally Upgrades the AirTag

The updated AirTag includes several privacy protections to prevent misuse. It is designed exclusively for tracking objects, not people or pets, and features safeguards such as frequently changing Bluetooth identifiers and cross-platform alerts for unknown trackers. Apple has stated that the AirTag does not store location data on the device itself, and all communications with the Find My network are encrypted.

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Despite the improvements, concerns regarding unwanted tracking persist. The original AirTag faced scrutiny for being misused for stalking, prompting Apple to implement tracking alerts and other safety measures. While the company has made strides in addressing these issues, critics continue to highlight the potential for misuse of tracking devices in general.

Apple updates AirTag with expanded range and improved findability

Apple has stated, “The new AirTag is designed from the ground up to keep location data private and secure,” emphasizing its commitment to user safety. The company also noted that the integration with the Find My network has significantly improved the recovery of lost items, with partnerships established with over 50 airlines to assist in luggage tracking.

Apple updates AirTag with expanded range and improved findability

The second-generation AirTag is now available for purchase through Apple's online store and will be stocked in physical Apple Store locations soon. As the market for Bluetooth trackers continues to grow, Apple aims to maintain its competitive edge with these enhancements, reinforcing its position as a leader in the item-tracking space.

Apple Finally Refreshes AirTag With Better Connectivity, Findability