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Southwest Airlines Introduces Assigned Seating, Sparks Mixed Reactions

1/26/2026

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Story summary
  • Southwest Airlines will implement a new assigned-seating policy starting January 27, replacing its open-seating arrangement.
  • The airline says the change gives customers more control over seating, including extra-legroom options.
  • Some travelers welcome the shift, citing fewer conflicts, while others call it profit-driven and harmful to groups.
  • Southwest will require plus-size passengers to buy an extra seat in advance and will inform past customers ahead of their next flights.