Story perspectives
Retail Giants Demand Restoration of Amazon Soy Moratorium
1/26/2026
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Story summary
- Leading British and European retailers urge major soy traders to restore the Amazon soy moratorium, which Brazilian lawmakers have undermined.
- In an open letter, brands such as Tesco and Sainsbury’s warn that the moratorium’s breakdown could erode consumer confidence and increase Amazon deforestation.
- Established in 2006, the moratorium has prevented deforestation, while Brazil’s agribusiness lobby threatens its future and prompts calls for new arrangements.
