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Retail Giants Demand Restoration of Amazon Soy Moratorium

1/26/2026

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Story summary
  • Leading British and European retailers urge major soy traders to restore the Amazon soy moratorium, which Brazilian lawmakers have undermined.
  • In an open letter, brands such as Tesco and Sainsbury’s warn that the moratorium’s breakdown could erode consumer confidence and increase Amazon deforestation.
  • Established in 2006, the moratorium has prevented deforestation, while Brazil’s agribusiness lobby threatens its future and prompts calls for new arrangements.