Back to today’s briefing

Story perspectives

Diablo 4: Blizzard's Fastest-Selling Game with $666M Launch

1/27/2026

47 6 Full Breakdown

Summary

Story summary

Lauren Ashling Hill, Activision Blizzard communications lead, posted a LinkedIn bio claiming Diablo 4 was Blizzard's best-selling game.
The claim was corrected to state that Diablo 4 is Blizzard's fastest-selling title, with over $666 million in sales in its first five days.
The bio has been updated to remove the erroneous claim.
Despite mixed feedback, Diablo 4 continues with Vessel of Hatred expansion and the upcoming Lord of Hatred.

1 of 1

Story summary

Lauren Ashling Hill, Activision Blizzard communications lead, posted a LinkedIn bio claiming Diablo 4 was Blizzard's best-selling game.
The claim was corrected to state that Diablo 4 is Blizzard's fastest-selling title, with over $666 million in sales in its first five days.
The bio has been updated to remove the erroneous claim.
Despite mixed feedback, Diablo 4 continues with Vessel of Hatred expansion and the upcoming Lord of Hatred.