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Story perspectives

Canadian Ski Bookings Plummet Amid U.S. Tensions

1/27/2026

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Story summary
  • Canadian bookings to U.S. ski resorts fell 41%, while U.S. bookings fell 5%, amid political tensions under U.S. President Donald Trump.
  • Jay Peak's Steve Wright reported a 35% drop in Canadian season-pass renewals and noted Canadians' distress over visiting the U.S. due to perceived disrespect.
  • Vermont's tourism revenue fell by an estimated $75 million last year, and experts suggest recovery may take years.