Remembering Produce Pete: A Beloved Icon of NBC New York

Peter Napolitano, widely known as "Produce Pete," passed away at the age of 80. A longtime fixture on NBC New York's "Weekend Today in New York," Napolitano was celebrated for his engaging segments on fruits, vegetables, and healthy cooking. His death was confirmed by Steven Bognar, the managing editor of NBC 4 New York, who expressed that Napolitano's warmth and love for his work would be deeply missed.

Weekend NBC New York mainstay ‘Produce Pete’ dead at 80Produce Pete, iconic NYC grocer and chef, dies at 80: What was the cause of death?Produce Pete Napolitano, North Jersey icon, dies at age 80Produce Pete Dies, 80

Born in February 1945 in Bergenfield, New Jersey, Napolitano grew up working in his family's produce store, Napolitano’s Produce, which his father established in 1953. He took over the family business in 1971, transforming it into a local staple until its closure in 2006. Napolitano's television career began in 1989 when he appeared on WOR TV, leading to his long-running segment on WNBC, where he educated viewers on selecting fresh produce and healthy eating.

Produce Pete Napolitano, North Jersey icon, dies at age 80

Napolitano was not only a television personality but also a community figure who participated in local events such as health expos and food drives. He is survived by his wife, Bette, their two children, and seven grandchildren. His family often joined him on air, showcasing the close-knit nature of his personal and professional life.

Weekend NBC New York mainstay ‘Produce Pete’ dead at 80

Amy Morris, Senior Vice President of News for NBC 4 New York, remarked on Napolitano's impact, stating, “He was a beloved member of our station family, and our viewers felt the same way.” Tributes from fans and colleagues flooded social media, highlighting his legacy as a legend in the food community.

Weekend NBC New York mainstay ‘Produce Pete’ dead at 80

While the cause of Napolitano's death has not been officially disclosed, reports indicate that he had been suffering from a heart condition and underwent triple bypass surgery in June 2025. It remains unclear if this health issue was directly related to his passing.

Produce Pete, iconic NYC grocer and chef, dies at 80: What was the cause of death?

• “Sad news to share from the NBC New York family … Produce Pete has passed away at 80. His warmth, kindness, and love for his work will be missed by all of us,” — Steven Bognar, Managing Editor, NBC 4 New York

Weekend NBC New York mainstay ‘Produce Pete’ dead at 80

• “If you eat right, you’re going to live right!” — Peter Napolitano, during a 2025 appearance on the TODAY show.

Weekend NBC New York mainstay ‘Produce Pete’ dead at 80

As tributes continue to pour in, the community reflects on Napolitano's contributions to promoting healthy eating and his role as a beloved television personality. His legacy will likely influence future generations in the realms of cooking and nutrition education.

Weekend NBC New York mainstay ‘Produce Pete’ dead at 80